Hi there! I’m Donna and I’m a strategic and thoughtful digital communications strategist with over a decade of experience in the media industry. I’ve helped 30+ brands, public figures, and publications best tell and share their stories in authentic and impactful ways. From creating high-performance social media content to conceptualizing marketing strategies, I can help your brand and projects take it to the next level.
Brands I’ve Worked With
NOVA OCTO
Fein Zalkin Interiors
Adrianna Papell Group
Hear Me Raw Beauty
KORRES Greek Beauty
Kate Somerville Skincare
Amazing Lash Studio
What to Expect
The Knot
Martha Stewart Living Omnimedia
Sulwhasoo
AMOREPacific
FLOWER Beauty by Drew Barrymore
Say Media
Condénast
HigherDOSE
Dr. Robert Melillo
Lake Como Weddings
Weddings in Houston
Scentbird
Deck of Scarlet
EnergyX
LA GEAR
GIXO
Multiple Myeloma Research Foundation
ENLITE Beauty
Michael Aram Inc.
ALOHA
Demarche Labs
Neocutis
MD Complete
Morilee by Madeleine Gardner
Geraldine Magazine
Flying Tiger Copenhagen
BERLEI by Serena Williams
LM Medical
NYC Smile Design
I know Donna personally and professionally, and love her energy and creativity. We've worked together on various event and digital-related projects, where Donna's connections in the industry shine. She's been able to help secure partnerships and collaborations with a quick turnaround (brand & influencer), helping ideate the fit and scope for like-minded brands to come together. She's always looking for win-win opportunities between brands and individuals; which is how every partnership or relationship should be- organic & mutually beneficial." - Bianca Caampued, Creative Director and CoFounder of Small Girls PR
About Me
I’m passionate about storytelling, brand strategy, design, and entrepreneurship. I dedicated the past 10+ years in the media industry and had various roles as a social media, editorial, and digital marketing professional. I’ve had full-time roles as a social media editor, digital marketing manager, and creative director for magazines, brands, and SAS products. These various industries include: fashion, luxury, beauty, women’s interests, and health. As a freelance social media and digital marketing/content strategist, I aim to help emerging and heritage brands with their digital goals.
I started my career as a digital reporter and TV personality, and covered fashion trends, beauty tips, and pop culture. I also had a fashion blog called DonnaDaily.com -content that aimed to inspire everyday women. I’ve worked with brands such as Rebecca Taylor, Bergdorf Goodman, and QVC and I was also the first digital spokesperson and fashion blogger for Kmart Fashion. I still am a frequent on-air lifestyle expert for local and nationwide outlets such as NBC Today, CW11, ABC, CBS, and more.
I earned a Master’s Degree in broadcast journalism at Columbia University’s Graduate School of Journalism and focused my studies on covering topics such as women’s rights and international affairs. Prior to that, I received a Bachelors Degree in media, culture, and communications from NYU. I am based in New York City and San Francisco.
Services & Capabilities
Strategy
Social Media
Digital Marketing
Influencer Campaigns
Content Creation
Video Production
Media Relations
Brand Communications
Testimonials
“Donna and I have known each other for a couple of months. She was a recommendation from a mutual friend in the wedding industry to help me have a voice on my site. When I met with Donna for the first time, we instantly connected on a level where I felt like we were sisters. She really listened to what I wanted as far as content writing for my blog, and since she is also passionately into weddings, she could really give me all her insight on what people want to learn about weddings. I’m so happy to have found someone like her who I can rely on, and hope we can continue to work on more future projects together.
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“I work with Donna on freelance content projects. She is always professional and a pleasure to work with. I am very pleased with the quality of work that she produces, her ability to collaborate and her overall project management, delivering work on time and on budget. I would absolutely partner with Donna again and highly recommend her.” - ”
“Donna had to manage two websites under the xoJane brand and she was able to promote newsworthy content in a fast and diligent way, think creatively to set us apart from our competitors and maintain a professional and fun work ethic. I would recommend her to anyone that needs help building a brand voice on social media or for any other social media strategy needs!”
“Working with Donna is such a breath of fresh air. She intuitively knows what I need whenever I get last-minute social media requests from my clients and I can always trust her to execute it (and she always does!). Her passion for helping brands really shows in her work and I am excited to work with her again on many more projects”
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